Lab Scientists Study the Human Side of the Energy Equation

February 1, 2013

If your utility company were to send you a letter challenging you to use less energy than your neighbors, would you respond? How would you decide whether to buy a refrigerator that is slightly more expensive but consumes significantly less energy? At Berkeley Lab scientists and engineers are pursuing a broad spectrum of technological solutions for using less energy. But a handful of researchers are also looking at human behavior and decision making as a key factor in reducing energy consumption. The payoff could be huge. “It has been estimated that changes in household behavior and personal transportation could save five to nine quads of energy per year in the United States,” says Rick Diamond. More>

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