Berkeley Lab tracks and analyzes solar-adopter demographic characteristics. A central element of this work is a tracking report describing income trends of residential solar adopters over time and across geographies. The report is based on household-level income estimates for single-family residential solar adopters across the United States, and is intended to serve as a foundational reference document for policy-makers, industry stakeholders, and other researchers interested in demographic trends among residential solar adopters. The report is published with an accompanying interactive data visualization tool that allows users to further explore the underlying data.
In addition to the tracking report, Berkeley Lab also conducts targeted topical analyses on issues related to solar-adopter demographics and provides direct analytical support to organizations working to expand access to solar energy among low-to-moderate income households. Requests for analytical support may be submitted through this online form.