Dr. Annika Todd is a behavioral economist in the Electricity Markets and Policy Group at Lawrence Berkeley National Laboratory. Annika conducts research and analysis on Transportation, Energy Efficiency, Demand Response, and Smart Grid topics, including Smart Grid Investment Grant (SGIG) Dynamic Pricing Projects, Evaluation, Measurement and Verification of Energy Efficiency Programs, and Technical Assistance to States on Energy Efficiency Programs.
Annika’s research has included investigating the effect of prices and behavior-based factors on energy consumption through large-scale field experiments, including the effect of dynamic pricing, smart sensor technology, high frequency feedback, competition, micro-raffle incentives, information overload, and social incentives, as well as evaluating the overall impact of behavior-based energy efficiency programs.
Previously, Annika was a postdoctoral researcher at the Precourt Energy Efficiency Center at Stanford, working as part of a team that received a $6 million grant to carry out experimental behavioral research from the U.S. Department of Energy’s Advanced Research Projects - Energy (ARPA-E). She was also a co-chair of the Behavior, Energy & Climate Change (BECC) conference in 2010.
Annika has a PhD in Economics from Stanford University, and holds a BA in Molecular and Cell Biology as well as a BA in Economics from the University of California, Berkeley. She has extensive experience in experimental design, behavioral theory and models, statistical analysis and econometric techniques, behavioral financial markets, and game theoretic analysis.