Income Trends among U.S. Residential Rooftop Solar Adopters

March 10, 2020

This webinar summarizes key findings from Berkeley Lab’s recently published report, Income Trends among U.S. Residential Rooftop Solar Adopters. The study analyzes household-level income estimates for roughly 1.4 million residential rooftop solar adopters across the country, representing the most extensive analysis of this topic to-date. The study describes the income distribution of solar adopters over time and across states and other geographic scales. In doing so, the research compares solar-adopter incomes to the broader population of U.S. households, and also describes adoption trends among low and moderate-income households.

In conjunction with the report, Berkeley Lab has also developed a set of online data visualizations that allow users to further explore the underlying data presented in the report. Both the report, which is published in slide-deck form, as well as the data visualizations, are available at We appreciate the funding support of the U.S. Department of Energy’s Solar Energy Technologies Office.

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